Post-modern management Essay Example for Free

Post-modern humanityagement EssayIt has always been the close of man to be able to describe humanity and the arena in which they live in. In doing this, we ar inclined to hunt for answers, to find resolutions to our needs and riddles. Decisions become important and the tycoon to use knowledge to coiffure intelligent choices become essential. It is not such a wonder then that through all those years, man has developed countless theories and practices and had reinforced them with countless examples. In the world of oversight and leadership, the conventional approach to things refers a rigid and tested way of creating solutions.Traditional management science, get on more(prenominal), involves the use of computational processes to organizational decision making. It starts finish with the recognition and definition of the problem in the real world. The ultimate goal then is to find what is need is to be able to bridge what the present situation lacks to what the intended end is. It is a beginning of the search for improvement. Conventional methods use an idealized and linear manner to fuse the problem and a known dominion or pulsate to create a solvable model.To make a sizeable intellectual decision, it is needed to conduct optimization, forecasting, modeling and cloak, and decision analysis. It involves finding out what the best feasible option is, what it entails for the future and what its result would be for varying situations. Models be used wherein the object is to be able to match a puzzle to represent the problem in the real world. Traditional models such as linear and dynamic programming, queuing, discrete-event simulation and causal models are used and from all of these, ultimately the best decision is make.This discipline has become integrate to the basic field of management and has become a standard for various functions of business. (Whalen, 2001) In the context of marketing, handed-down methods of simplification and reduction to formulae are used. Highly structured devices, pre-determined market and inciter standards are employed to come upon desirable goals. Marketers are the one controlling and driving these goals and therefore consumers respond to this. (McKernon)Robbins, in the article of Summers et al. , set before reinforces these patterns of cause and effect by relating organizational demeanor through scientific methods. The real world is reverberate by organizational behavior through methods of investigating behavior. (Summers, 1997) Robbins argues that about of the generalizations of man are made on the basis of intuition, not proven facts and thus investigation is needed. Intuition is likened to common sense and that, most of the times, it is inaccurate. Robbins further explains that common sense is different for different groups of people and that investigation tackles diversity. By investigating, managers sens give and more precisely handle and predict the behavior of their personne l.This investigation moldiness be coupled with good research especially on the comparison and weighing trade-offs. The use of case studies, surveys, and experiments must be implemented. Robbins further reiterates that generalizations and conclusions must be based on systematic study, scientific evidence supported by verify info. Organizational behavior knowledge is attained by avoiding intuitive approach and focusing more on knowledge based on meta-quantification analysis and surveys. (Summers, 1997) The leader or manager eventually uses these techniques to properly sharpen the organization and his/her employees.Optimal leadership ultimately depends on internal and external factors. In the organizational behavior perspective, leaders use contingencies such as national culture, gender and race to improve and strengthen the relationship with subordinates. This contingency theory theoretically provides the manager with the capability to independently make decisions and to do amendmen ts necessary to reign the desired result. Summers et al. , argue that this is a one-sided view. The conventional organizational behavior methods only show how managers can exercise their influence on the workers but not the other way around.Traditional ways involve exploitation and discipline and encourages an ideology of domination. Managers are taught skills in getting workers to accept the status quo, to get ahead and to get along with others but not to question the game plan. (Summers, 1997) As evident in the deconstruction of Robbins article, Summers et al. propose a de-emphasis on this rigid structure of conventional management. Whalen et al advocate this postmodernistist view and puts focus on discourses and de-emphasized precise and fixed meanings. With this premise, the dynamic quality in knowledge is established. diffused computing is rallied to be a faster, more creative approach to solutions although admittedly, it welcomes inaccuracy and ambiguity. In the perspective o f knowledge management, however, this postmodern approach provides ways for problem management that cannot be quantified through mathematical computations. Whalen et al. further discuss triplet types of knowledge approach, creation by means of evolutionary and neurocomputing, deployment through decision support systems, and discovery by data mining, applied practical(prenominal) reality and data visualization.In neural methods, the model build on gathered data and experimentation and proceeds by the random systematic search. The model is based on a fixed database and relies on the matching that of an existent criterion. With experimentation, on the other hand, the aim is to look for an work from a set of choices and parameters that would result to the desired outcome. Decision support systems may also use the case-based approach. noesis is derived from various case studies and banks on experiential logic to create the optimal response to a problem.Moreover, data mining utilizes different techniques to look for patterns that associate and correlate various fields of databases. Data visualization and virtual reality applications likewise bring the important contribution of human perception that is irreplaceable by bionic computer simulations. Whalen et al. stress the importance of humanizing the decision process and that the organizations stakeholders are best catered to when managers are able to produce the flop choices that assert the organizations goals and mission.As the world is getting more complex and dynamic, a postmodern stance must be advocated and that this will greatly advance our ability to regard how humans make perception based rational decisions in an surroundings of imprecision, uncertainty and partial derivative truth (Whalen, 2001) The postmodernism approach also applies to consumer marketing. The media and marketing are important to aid the people in clear-sighted and explaining the things around them and the events that are occurri ng. While the consumers are getting smarter, a need for a more desirable method arises.In postmodern marketing, the styles of consuming and strategies of the consumer are given more emphasis and focus. In an environment that is mobile and complex, sustainable dynamic techniques must be employed. This approach challenges diversity and creates avenues for discourse among differing people. This is beneficial to managers, employees, consumers, and stakeholders alike. With the right facilitation of information, a brand can reach more of its market and thus generate more approbative returns. Postmodernist approach also banks on the use of critique and story-telling for consumers.Effective stories would be able to consort to the consumer and that its result relies on its ability to provide the consumers with meaning and explanations. Critique, on the other hand, is essential for a brand in that it generates feedback whether it was a success or not depends on the informed reactions of th e users. Reinvention and smooth changing of styles are important techniques in a rapidly changing world. A careful way of guiding the consumers from the beaten(prenominal) and traditional to the contemporary and virgin must be done with good aptitude. McKernon) It is a fact that the world has increasingly become more complex and ever-changing. At the very least, the knowledge that we have to gain and understand about life in general is much more vast and challenging and that traditional methods and techniques for problem solving, whether in organizational behavior or marketing might actually be lacking in such that they may not be able to solve and explain the entirety of the worlds troubles and unquantifiable conceptions.It is therefore imperative that a healthy mix of traditional and postmodernist approach to business and management be utilized to be able to grasp more of what the world is telling us. Leaders, employees, customers and stakeholders alike must be able to make info rmed decisions and take into consideration the various models, theories and practices both old and new for them to make real and objective sense of the world and its organization.