Case Study The Samosa Company Marketing Essay

Case Study The Samosa Company Marketing EssayThe Samosa company was conceived by the three founders Jake, Neeytantee and Naynesh Karia. Our imaging was to recreate authentic true to origin hand made delicacies. We had realised that the market had become self-complacent and that whole tone and authenticity had compromised. It had been the diligent pursuit of these qualities that has made The Samosa Company so famous and successful today. The regular research by the bare-assed return development team ensures that we stay one step earlier and being a family run business we be able to adapt and re coif to market demands and act upon our customers requirements swiftly.Servicing comes to the finest establishment we direct a selection that is both authentic and contemporary.Our kitchen adhere to the most stern of standards and our staff is trained to the gamyest level. Through the vigilance of the quality assured team the standard never falters and the quality is always consisten t.The kitchens ar located in the heart of the midlands and it is entirely manned by people share-out a passion for creating food that is beyond expectation. Our products are available throughout the United Kingdom and presently Europe. each are frozen and do not need to be defrosted before cooking.The Samosa Company come out out to emulate a modern day imperial banquet. Setting out to explore some(prenominal) of the far eastern cuisine and re make it for your delectation. Producing some of the most common delicacies found at the eastern buffet table we flip flavours that are very distant but instructive, paramount to this style of cooking. With noble-minded flavours. With opulent flavours originating from the Thai style to the unobtusive but highly delicious Chinese style we have move to create a range that would any respectable restaurant or buffet table proud.Multi victuals Industries is a leading manufacturer and exporter of crisp Ethnic Asian Foods (Ready to Cook, Hea t Eat, Bake Eat Frozen Foods). These consist of Asian Flat bread, Frozen Naan, samosa, spring roll, puff patties, pastry and a wide regeneration of similar but great tasting products.We are an ISO 90012000 and HACCP certified company.We export to USA, Canada, and all oer Europe. We produce under private label as good as in our own brand named Prime-Harvest Mazedar. All our products are in attractive multilingual packing (French, English, Arabic).We would be glad if you can go over our website www.multifoodindustries.com for further information. merchandise pricing is one of those aspects of the trade plan that is neglected- in some plans it is completely listless The reason for this stems from thefact that all other aspects of marketing can be easily identified and quantifiedwhereas pricing is to a greater extent of an art than a science.The product pricing issues that face any company are verycomplex in temper due to the numerous variables that have to be consideredbefore u nderstanding pricing parameters.A company may have two objectives in its pricing policy. One may be to increasemarket share the other to increase profitability. It is non possible toachieve both objectives simultaneously.We leave now consider the factors that should be taken intoaccount when trying to resolve the oppugn of whether the business should tryto gain market share or increase profitability.Objectives and the product portfolioEvery business should have a series of objectives relating to sales, profits,market share and return on capital. The business objectives might be such thatit calls for neat terminal figure profits. However, the business owner should be consciousthat any decision made only for short term profitability will impact the longterm survival of the business. This is especially true if pricing decisions aremade in an ad-hoc manner it is equiprobable that the goodwill that the company hasgenerated with its customers will be destroyed due to unreasonably h igh prices.The circleting of marketing objectives for any particular product is at that placeforewithout doubt the starting point in any consideration of pricing.Product brio cycleAccording to the product life cycle a product passes through 4stages, they areIntroduction Product has been just introduced to the market so the price will typically be at the higher endGrowth this is the stage in which a products sales increases rapidly price is set high at the growth phase to skim the marketMaturity saturation Here the product reached optimal sales and plateaus out price is gradually reduced to maintain market share and disturb the threat of competitionDecline The product ceases to be popular due to a variety of reasons and turn away sets in price cutting is in full swing to make sure that all stock-taking is exhausted before market demand runs out, a type of harvesting the market.The importance of the product life cycle in pricing cannot beunderstated. Obviously the pricing s trategies at the different stages shoulddiffer to ensure that profits are maximized.Product PositioningThe term product positioning has already been explained. It is avery important concept in prospect the price of the product. It is clearly veryfoolish to position a product as a high quality pocket item, and then priceit too low.Price is one of the clearest signals that the customer has aboutthe value of the product being offered. So there should always be a sensiblerelationship between the product and the price.Competition and potential competitionAlthough the product has been well positioned there will alwaysbe competitors and it goes without saying that the threat of the competitionshould be carefully considered. In a situation of high competition it isimportant to note that competing purely on price is counter productive. Thebusiness should consider all elements of the marketing cock and how they interactto create demand and value for the product should be considered in sett ing theoverall competing strategy.Some firms make new products at high prices only to find thatthey have made the market attractive to competitors who will launch similarproducts at much lower prices. A lower launch price might make dispersion in themarket quicker and allow for greater experience and the margin for a competitorto enter the market will be reduced.