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Summary McDonalds announced last week that calories of totally its food testament start showing on in-store menu boards. The question is why McDonalds did this so fast. (DM) Even it is discussion section of President Obamas health-care law in next two years. (EMP) In this transparency age, Companies that are clear(p) and h peerlessst get rewarded for it, even if they are not perfect. Those that try to hide negative things will be slammed. (SRB) Nowadays, consumer wants companies which is honest and open, it means the band names are much all-important(prenominal) than the quality and price of their products.It is important that corporations show the details of their products such as where they made, how to made, what poppycock is used. Customers view the companies being transparency and honest. Regarding to McDonalds ratiocination reservation, it show their product details can let their customers consider whether these foods are unhealthy. Customers can choose the foods keist er on their favorite, calories and the taste of foods. McDonalds demonstrate their social responsibility to people and being more popular. As some small companies easier to afford human personality, they were benefit in the court of public opinion.McDonalds is one of the company havent get this concept once they try to avoid publicity and disclosure. notwithstanding they try to film public themselves nowadays. Before they implement this policy, they lack of transparency. So, they provoke a lot of online blogs and postings hold anti-McDonalds activists. They broadcast McDonalds good is a primary(prenominal) reason why children obese. After they make public their calories, more people reduce to talk about their rumor. According to the article McDonalds Enters the Age of transparency Posted by Larry Popelka on September 18, 2012 from Bloomberg Business week.The McDonalds announced last week that calories of all its food will start showing on in-store menu boards. in this case, it involve three direction theories concepts. First, in view of the management environment concept, there are a changing of environment which McDonalds pauperism to respond. Consumer wants companies which is honest and open in this transparency age. It is important that corporations show the details of their products such as where they made, how to made, what material is used. Second, is the social responsibility concept. McDonalds increase their transparency.In order to, they clarify the rumor from public. The rumor include their products is the main reason why most of children have child abuse problem. They append the food label on the food packing. The aims of it is hope the public understand the element of the food. Finally, based on the decision making concept, the anti-McDonalds groups whose publicize its goods is a main reason why children obese is the threats of McDonalds, so they need to respond to it by analyzing options, and making determinations about specific courses o f action. By following concept, these are the implications of McDonalds on management aspects.