Company Profile Two Wheeler Vehicles - 2982 Words

BSBMKG609A Company profile: Two Wheeler vehicles Name of the company: Awesome Vehicles Brand: A brand is identity of product. Customer knows a product because of the brand. In two wheeler organizations, brand name suggests attributes of vehicle. For example, Royal Enfield stands for its class of premium segment. Suzuki stands for its Japanese identity which shows its toughness and durability. In this case, brand name is selected as Awesome Vehicles. Outsider opinion: Any outsider is the person or organisation which is not related with the organisation. It can be newspaper, news channel or magazine. These media also gives analysis about current brands and it makes people easy to distinguish between 2 brands. For example, Royal Enfield is†¦show more content†¦10000 vehicles. Acquire segmented market. For Royal Enfield, market objective is to be as market leader in design and classic two wheelers with premium segmentation. For Awesome Vehicles, following marketing objectives are considered 1. Position a brand as it is new in market. 2. Achieve target sales of 10000 vehicles per month. 3. Create identity of company in two wheeler market Achieving marketing objectives: It is very important for company to achieve marketing objectives. As marketing department faces customers directly, their performance impact on sales. Company runs on sales of their product. To survive for company, marketing targets should be achieved. To achieve marketing targets, marketing strategies are made. These strategies are made on the basis of 4p’s. For tangible product, there are following 4p’s to be considered. Product Place Promotion Price For Royal Enfield, following is the marketing strategy 1. Product – Premium and classic bikes with robust design 2. Place – Royal Enfield distributors are all over the world, in more than 40 countries. 3. Promotion – There are many promotional events made by Royal Enfield, to promote their vehicle 4. Price – Price range is premium For Awesome Vehicles, marketing strategy considered as, 1. Product – High control two wheeler vehicle, with attractive design for smooth ride. 2. Place – Currently, Australia is considered as market. But Company can plan to export vehicles in other countries. 3.