Fashion marketing Prada and Zara Essay Example | Topics and Well Written Essays - 2000 words

Fashion marketing Prada and Zara - Essay Example The paper "Fashion marketing Prada and Zara" analyzes the fashion brand of Prada and Zara and its marketing. Zara is a brand of fashion under the Inditex Group. Amancio Ortega created the brand in 1975 from when it has used clear strategies to beat the tight competition and gain world recognition. The company thrives on innovation, mostly coming up with new concepts that pioneer the industry trends. The company uses lucrative strategies, choosing not to advertise its products and channel the funds to other projects. Since its inception, the company has experienced tremendous growth and has a tremendous market share in the fashion industry. Most market researchers call the brand a devastating competitor and the coverage of this product is wide, serving markets all over the world. Zara and Prada have major differences in operation and organizations, which individually lead to their success. Zara is an independent retailer, preferring to open stores in most of the cities where they thin k they can get the most customers. The company does not use any advertisements for the products or stores, unlike Prada, mostly preferring to utilize the resources to open more stores and develop the business to meet the ever-changing demands in the fashion industry. However, the company may also prefer to use franchising techniques as the route of expansion when the legal requirements forbid the company to open independently owned stores. The franchised stores operate just like the other company owned stores.