Development a strategy for InteCom Essay Example | Topics and Well Written Essays - 1500 words

Development a strategy for InteCom - Essay ExampleThe firm was established recently in 1978 and as of 1982, it has a 1% US merchandise share. The US market is dominated by firms much(prenominal) as AT&T, Northern Western and Rolm and InteCom is ranked at the 13th position, among the lowest. The market is expected to grow by 7 % till 1988 and the demand would be for large digital systems. InteCom has a robust product called the IBX S/ 40 digital systems. This product is based on digital technology and does not have problems of Blocking that other product suffer from. It also has an open architecture and allows docile integration with foreign language systems, other than English, something other products do not have.Among different segments in the PBX market, there is a growth forecast for large customers communication channel segment. While the US market has a lot of competition, the overseas market has double the demand. InteCom is very well positioned to enter the domestic and i nternational markets with its IBX S/40 systems. The company suffers from low branding and it needs to improve its wage structure and the HR policies. The strategy report has performed a detailed SWOT analysis to pull in the current market situation and has framed some strategic objectives along with vision and goals. Details of the strategy implementation are also givenThe strategic plan provides a blueprint for the objectives for the future. The plan analyses the current business environment and frames the strategic goals that are to be achieved. Risk and opportunity areas are analysed to form an intelligence of the market and then a vision is framed. The strategic plan has to be iterative and would have to be updated as and when fresh market inputs become available. A broad based framework for strategic planning is illustrated in the following figure (Moorman, 1998).A strategic plan would have clearly defined sections such as Executive Summary Strategic Planning Methodology Curr ent Situation Target End-State